Programs

Courses built around Campaign ROI Analytics for Apps

Each program focuses on a slice of the ROI trail — from measurement design to creative decisioning — so you can enroll where your team is stuck.

Laptop showing marketing analytics dashboard Flagship · 6 weeks

App Campaign ROI Lab

End-to-end practice: attribution hygiene, cohort payback, and creative signal reading for paid UA.
Team collaborating around a laptop Workshop · 2 weeks

Creative Signal Sprint

A short course on early engagement markers that predict which ad concepts protect ROI after week two.

Whiteboard planning session Fundamentals · 3 weeks

Measurement Blueprint Studio

Design event taxonomies and reporting contracts so finance and growth share one ROI definition.