Blog

Field notes on Campaign ROI Analytics for Apps

Short essays and checklists from instructors and guest practitioners — written for working growth teams.

Developer desk with analytics monitors
Attribution

Attributing paid UA spend to retention, not installs

How to reconnect media cost to users who still matter after day seven.

 Printed charts and laptop on a desk
Cohorts

Reading cohort ROI without vanity metrics

A wall-chart approach that keeps teams honest about payback timing.

 Mobile phone displaying social content
Creative

Creative testing signals that predict ROI

Early markers that hint which concepts will still pay after the novelty fades.

 Street scene in Thailand at dusk
Thailand

Thailand app marketing budget notes for ROI planning

Practical context for planning UA tests when your primary market includes Thailand.